Jody Morris, a quiet Canadian with cameras slung around his neck, was right there in the shit documenting world-class skating and creating iconic ad campaigns. World Industries, the company started with loan shark money, defined that new era and Morris was the brand's in-house photographer.
Transworld Skateboarding eventually hired him away as a senior photographer and for over two decade he's been granted unparalleled access to the world of skateboarding. As skating slowly grew in the 1990s, the industry's tight circle emphasized culture over mainstream acceptance.
20 PLUS celebrates the creative forces behind this resurgence that continue to move it forward. Morris' unifying love of skating is clearly seen through his images as Skid Row skaters are snapped alongside legends like Tony Hawk and Danny Way. Morris' close relationship with his subjects allows for rare images of iconic skaters lounging in graffiti scrawled tour vans, shredding abandoned buildings, avoiding dessert dust storms. It's Morris' rare ability to blend the culture into the action that makes him one of the most sought after action sports photographers. With over 70 magazine covers to his name, 20 PLUS is loaded with definitive images from an insulated culture.