After working for some years at Randy's, a shoe manufacturer, Paul Van Doren decided he wanted to start his own shoe brand. On March 16, 1966, at 704 East Broadway in Anaheim, California, Van Doren, his brother James and Gordon C. Lee opened the first Vans store under the name The Van Doren Rubber Company. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic".
Following it's 50th anniversary Vans, is one of the original action sports and largest youth culture brands in the world.