ASICS enters skateboarding ready to do something different and invest in the areas that matter most. ASICS is a Japanese sportswear company founded in 1949 with a unique perspective on sport and supporting athletes. Rather than add to the noise, we'll look to subvert expectations, bring joy and support the people who make skating the magical place that it is. A Sound Mind means enjoyment, friendships, new ideas. A Sound Body means comfort and longevity for the things we love most.

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