New Balance, the iconic American footwear and apparel brand made their foray into the world of skateboarding in 2013 with the launch of New Balance Numeric.  Taking on the daunting task of being a big brand trying to break into a tough market, New Balance let the quality of their shoes speak for themselves.  With over 100 years of experience in making durable, comfortable shoes, they set out to innovate in the space with a focus on quality materials, technology and a wide variety colourways.  What they have developed are shoes that are not only comfortable and functional on a board but look good off it.